Cookie policy

White Fire is required to request your consent for the use or storage of cookies and similar technologies on your computer or mobile devices. This Cookie Policy provides you with clear and complete information about the cookies we use and their purpose.

1. Who are the parties involved?

In this Cookie Policy:

  • Controller of this Website: White Fire (legal entity operating through the Cosy & Trendy brand), NV Billiet-Vanlaere, with registered office at Bevrijdingslaan 13-15, 8700 Tielt (Belgium), company number 0408.161.845.

  • User, you: any natural person (B2C) or legal entity (B2B) who enters into or may enter into a contractual relationship with White Fire via the Website.

  • Website: www.whitefire.be

2. What is a cookie?

The White Fire website uses cookies to enhance and tailor your online experience. A cookie is a small text or number file that is sent automatically by the web server along with web pages and stored by your browser on your device’s hard drive. Cookies cannot run programs or spread viruses. Each cookie is uniquely assigned to you and can only be read by the web server in the domain that issued it.

3. Types of Cookies

Cookies can serve various purposes:

  • Essential cookies: Necessary for the proper functioning of the website (e.g. preventing overload, keeping the site accessible and functional). These do not require your consent.

  • Functional cookies: Improve your browsing experience or support specific features requested by you (e.g. remembering settings). These can also be placed without your consent.

  • Analytical cookies: Collect information about how you use the website, helping us improve navigation and functionality. These are only used with your consent.

  • Advertising cookies: Track your browsing to offer you personalized ads based on your interests. These require your explicit consent.

  • Social media cookies: Enable website sharing on social networks (e.g. Facebook, Instagram), and may also be used to show you tailored promotions on those platforms. These also require consent and may be used by the networks for their own purposes. Check their privacy policies for details.

Cookies can be set either by White Fire (first-party cookies) or by external parties (third-party cookies), for example:

  • First-party cookies: Set directly by White Fire and only readable on our Website.

  • Third-party cookies: Set by others (e.g. plugins, media embeds, advertising partners) and may send information to third parties.

4. How we use cookies on www.whitefire.be

Upon your first visit, a banner will ask you to configure your cookie preferences.

  • Essential and functional cookies are required for access and may be used without consent.

  • Analytical, advertising, and social media cookies are only activated with your explicit consent.

  • Consent can be given per cookie type. Refusing cookies may impact your experience or limit available functionalities.

You can withdraw consent at any time via the cookie preferences settings.

We may use the following cookies and services:

  • Website functionality (core operations)

  • Remembering last viewed sections

  • Pop-up management (e.g. showing a pop-up only once)

  • Google Analytics: Tracks and reports site usage. Managed by Google Inc. (US). Google may disclose this data when legally required or when processed on Google’s behalf.

  • Google Maps: Displays our physical location.

  • Other services or integrations

You have the right to access, correct, or delete any personal data linked to cookies. To do so, please email us at info@whitefire.be. We may request proof of identity. If your request relates to a cookie, include a copy of the relevant cookie.

Cookies are stored locally and can only be deleted by you. See “How to manage cookies” below for guidance.

5. How to manage your cookies

Ensure cookies are enabled in your browser. Here's how to activate them in common browsers:

Microsoft Internet Explorer

  • Go to ‘Tools’ > ‘Internet Options’

  • Under ‘Privacy’, move the slider to ‘Low’ or ‘Accept All Cookies’

  • Click ‘OK’

Mozilla Firefox

  • Click ‘Firefox’ > ‘Options’

  • Under ‘Privacy’, ensure ‘Tell sites I do not want to be tracked’ is not selected

  • Click ‘OK’

Google Chrome

  • Click the menu icon > ‘Options’

  • Go to ‘Privacy and security’ > ‘Cookies and other site data’

  • Select ‘Allow all cookies’

Safari

  • Click the gear icon > ‘Preferences’

  • Under ‘Privacy’, disable ‘Block all cookies’ or ‘Block third-party cookies’

  • Click ‘Save’

You can also visit: http://www.aboutcookies.org/Default.aspx?page=2 for further guidance.

6. Updates

This Cookie Policy may be amended from time to time in accordance with legal requirements. The most recent version will always be accessible via the Website.

7. Questions?

If you have any questions or comments regarding our Cookie Policy, please contact us at info@whitefire.be.